Brand is Connection
Brand is about connection. Human connection.
When do humans connect?
When we have shared values. Shared interests. Shared mission. Shared challenges. Shared fulfillment.
Put it all together, and you have a shared journey.
Demonstrating a shared journey engenders trust.
Behaving consistently on that journey cements trust.
Acting consistently in the best interests of the customer on that journey cements loyalty.
Trust and loyalty. That’s why customers will prefer your offering to competitors … even in what is seemingly a commodity market.
Not price. Not features. Trust and Loyalty.
You can’t commoditize trust and loyalty.
Trust and loyalty build the strongest human connection.
That human connection is your number-one competitive advantage.
What do you think?
Until next time,
